Amazon's 'Prime Day' can be Christmas in July for some

Amazon kicks off 30 hours of Prime Day deals Monday at 9 pm

Amazon.com, Inc. Stock On Prime Day: Geared Up For $1000 A Share

This evening's clothing sale starts at 9 p.m. EST, and so far the biggest discounts are on Amazon's own in-house brands (if you're interested in taking a look, we suggest starting with Mae for casual clothing and underwear, and Coastal Blue for swim).

The deals will differ in each country, but Amazon says there will be a new Amazon Global Store in which Prime members in China and Mexico will be able to shop select deals in other countries.

Another e-commerce site slashing prices to compete with Prime Day is eBags.

STEP ONE: Join Amazon Prime, if we haven't already.

That being said, the deals aren't always the best around. "We're excited to pass huge savings onto our customers as families gear up for the back-to-school season and the second half of summer".

Amazon is boasting that its Prime Day deals will be among the best you see all year, anywhere.

Deals on Amazon grocery products include its private-label lines, such as Wickedly Prime cookies and popcorn and Happy Belly nuts, granola, and coffee.

Ecommerce giant Amazon's "Prime Day" discount promotion begins Monday with a notable caveat. The company also offers a free trial of the membership for 30 days, but users have to sign up before or on July 11 to use it. And this year it's expanding from 24 hours to 30, promoting deals on tens of thousands of items.from televisions to toasters. Prime Day 2016 showed improvement, but some shoppers wanted more. With demand so high, Lee says Amazon customers can expect to wait six weeks or more for some items. If you missed out on scoring Nintendo's hottest selling item, you will have a chance to win a Nintendo Switch tonight, thanks to Amazon Prime Day.

But keep in mind to shop smart and not get caught up in the Candy Crush-like frenzy of getting a deal for getting a deal's sake. You can simply cancel your subscription before the 30-day trial is over, but make sure you mark your calendar to cancel the membership, if you don't want to pay for it. With "lightning deals", products will be moved to the cart of the next person online if another shopper has them in their cart for longer than 15 minutes. There are even a few deals that are only available by ordering via Amazon's Alexa voice assistant - you'll need an Amazon echo, tap or dot for that, then just ask Alexa, "What are your deals?"

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