The announcement comes two months after Volvo said all its models will have an electric motor two years from now - so they will either be pure electric cars or hybrids that combine electric and conventional engines.
Jaguar Land Rover recently announced its commitment to produce both hybrid and fully-electric versions of every vehicle in its range by 2020.
Governments keen to tackle air pollution and cut carbon emissions are driving electric vehicle production, alongside falling battery prices. The internal combustion engine is not at an end. Others, including Germany, are considering similar bans, while a number of cities in China have put in place restrictions meant to encourage sales of zero-emissions vehicles. Honda has also promised that all of its new models from 2020 on will have an electrified variant. The Swedish brand intends to offer only hybrid or battery versions of its new models as of 2019.
"However, today's announcement shows they are now embracing the potential of electric cars, albeit belatedly, and I welcome that". It's that prediction that's had many an automaker invest in one way or another in "mobility".
Aside from making a commitment to an electric future, Jaguar also showcased the E-Type Zero, a classic auto retrofitted with a modern electric powertrain.
The first Jaguar to feature all-electric power will be the upcoming I-Pace SUV.
Beneath the long bonnet, the Concept Zero's battery sits in the space formerly occupied by the E-Type's famously heavy 3.8-litre six-cylinder iron-block engine, with the new drive motor (plus its single-speed reduction gearbox) in the space previously occupied by the four-speed gearbox.
"FUTURE-TYPE offers an insight into the potential for driving and vehicle ownership in the future", said Ian Callum, Director of Design at Jaguar. "It allows us freedom of design like never before".
Much like Aston Martin, JLR will offer an electrified powertrain on every model line in the near future. The Future-Type lacks the quiet elegance and flowing curves of Jaguar's current, gorgeous lineup.
That's a concept vehicle making its debut at the Tech Fest in London this week.
In July, the United Kingdom government announced that the sale of new petrol and diesel vehicles would be banned by 2040 as part of its clean air strategy, forcing manufacturers to adopt electrification on new models in some form or another.