Netizens have had mixed responses to Mr. Zuckerberg's post on the changes on Facebook. That may be true, but you have to consider that in the digital advertising industry, the platforms or media are effectively a duopoly composed of Facebook and Google, with both companies in 2017 holding 60 percent of digital ad spending. The Explore program should offer readers only news, whereas the News Feed would be populated by posts from friends and family.
The company also took a number of steps to eliminate graphic or violent content on the site following several incidents, including the live-streamed murder of a young girl in Thailand.
Facebook's own research says that those who get deeper involved with their News Feed have better than normal personal well-being. Months before the company went public in 2012, Facebook started featuring "sponsored story" ads in users' feeds, and it rolled out mobile advertising that same year.
The reality is that Zuckerberg and the rest of the people steering this rudder-less ship are grasping at straws to solve the problems created by Facebook. The goal of the product teams will be to help Facebook's more than 2 billion monthly users find content that will lead to more meaningful social interactions, he said.
"We're significantly more engaged than any of our direct competitors and our reporting and tone weaves into the fabric of our audience's social activity", Wiransinha says. His main challenge now is fixing the social network without breaking it.
There will be fewer posts from brands, pages and media companies and more from people.
The latest decision was also based on the company's own research, Zuckerberg said.
Video has also boomed on the platform, especially in India. The more data a person shares with Facebook, the more advertisements can target a user, which makes users that much more valuable to Facebook.
"It's important to me that when Max and August grow up that they feel like what their father built was good for the world", said Zuckerberg to the New York Times.
"My colleagues and I at Facebook understand that this has been a pain point for many businesses, and we're committed to helping you understand what's driving this change so your business can succeed on Facebook".
Facebook has announced that changes are coming to your news feed this year.
And even if Facebook succeeds at phasing the news media out of the News Feed, it's not clear it will make Facebook a happier place. You have to narrow the audience to those most likely to interact with and engage with the post. And so it is remarkable to see its founder, in this moment, betting on a kind of retrenchment: to a News Feed populated by fewer links and videos, and more conversations.
This change comes after research from the University of MI and Carnegie Mellon University came up with similar results, according to CNBC. They first rolled on this experiment in Serbia, Guatemala, Slovakia, Bolivia, and Cambodia.
What Facebook is actually doing is changing the algorithm that determines the ranking of posts on users' newsfeed.
The experts also believe it may now be more hard for Facebook users to find links to reliable news and official sources.
"Video and other public content have exploded on Facebook in the past couple of years", Zuckerberg wrote. Hai Do was the editor. "So we want to see if we can do that better". Write to us in the Comments section, and visit our Facebook page.